We are very conscious of the environmental impact of the clothing industry with its use of harmful pesticides, chemicals, excessive use of water & energy and the disposal of clothes in landfills.
Becoming a truly sustainable clothing brand is one of our main goals. Admittedly, this is not an easy one, but we are extremely committed and will always seek to improve and act where we can.
Our Eco-Warrior Programme
Here is what we have done so far:
Fabric - Lyocell- Made from wood pulp.
Lyocell is a natural, man-made fibre, made with wood pulp from sustainable tree farms...
Lyocell is a natural, man-made fibre, made with wood pulp from sustainable tree farms. The process is award-winning and closed-loop, which recovers or decomposes all solvents and emissions. It is 100% biodegradable and extremely comfortable.
Fabric - Organic cotton – Free from pesticides
All of our cotton yarns are organic, meaning that harmful pesticides are not used...
All of our cotton yarns are organic, meaning that harmful pesticides are not used on the cotton buds, as well as keeping the cotton pickers healthy and happy.
Fabric - Recycled Polyester – Made from recycled plastic water bottles!
Our inversion shorts are made from lyocell and recycled polyester made from recycled plastic bottles...
Our inversion shorts are made from lyocell and recycled polyester made from recycled plastic bottles. The energy needed to make this is less than it takes to make traditional polyester and it also keeps plastic bottles out of landfills.
Our zips are made from a trade-marked material that is made from recycled waste...
Our zips are made from a trade-marked material that is made from recycled waste. The zips are also recyclable.
Our products will be sent to you in 100% recycled and re-usable poly-mailers...
Our products will be sent to you in 100% recycled and re-usable poly-mailers. For extra protection, they will be delivered with an outer hessian envelope, which you can re-use for anything you like. We like to use them as document holders and have even tried growing veggies in the bigger ones. You can also use them to exchange, or return items in, which our distribution centre can then re-use as well!
The garments are manufactured in a family-run mill in Portugal...
The garments are manufactured in a family-run mill in Portugal. The working conditions are exceptional. There is an organic veggie plot used to make vegetable soup for the factory workers.
Low carbon footprint
Our fabric supplier, garment and bag manufacturer are within a few kilometers from one another...
Our fabric supplier, garment and bag manufacturer are within a few kilometers from one another, so our carbon footprint in terms of our production cycle is very low.
For the time being, we do not intend developing a new collection every season...
For the time being, we do not intend developing a new collection every season. Our goal is to produce yoga and activewear clothes that are well-made from quality fabrics and are therefore designed to last. Whilst we love street style and use this as our inspiration, we will tease out any unnecessary fashion whims to bring you long-lasting urban style clothing.
We are developing a light-weight fabric that is almost entirely made from tencel...
We are developing a light-weight fabric that is almost entirely made from tencel, thus further eliminating our use of organic cotton and taking us a step closer towards our goal of being a truly sustainable clothing brand.
Here's what you can do
Stop using chemical detergents
Do not tumble dry
Wash infrequently on a cold wash
Repair and hand down
If you know of any eco-friendly fabrics, materials, or processes that you think we should be aware
of then please do not hesitate to contact us at firstname.lastname@example.org.
We always look forward to hearing from you.
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