We see ourselves as pro-planet activists, a brand that is actively trying to bring about a positive environmental change to the fashion industry, not only by adhering to our own strict pro-planet standards but also by educating you, our tribe, in terms of what you can be doing to save the planet. We believe that accountability on both sides ( both the seller and the consumer ) needs to be realized before change can take place.
OUR PRO-PLANET RATINGS
For every item that we sell we have given it a Pro-Planet rating on our website, the rating takes into consideration all of the above factors. Our ultimate goal is to have a 5/5 rating for all of our products that we sell.
HERE IS WHAT WE ARE DOING
PRO-PLANET FABRICS – Tencel®
Our Tees, shorts and pants are made from a mixture of pro-planet yarns, the main yarn being Tencel® a natural, man-made fibre made with wood pulp from sustainable tree farms. The process is award-winning and closed-loop, which recovers or decomposes all solvents and emissions. It is 100% biodegradable and super comfortable to wear.
All of our cotton yarns are Gotts certified and organic, meaning that harmful pesticides are not used on the cotton buds keeping both you and the cotton pickers healthy and happy.
PRO-PLANET FABRICS – Recycled Polyester
Our inversion shorts are made from a mixture of Tencel® and recycled polyester (made from used plastic bottles). The energy needed to make the recycled polyester is less than it takes to make traditional polyester and it also keeps plastic bottles out of landfills and the sea.
Our zips are made from a trade-marked material called Natulon® from YKK that is made from recycled waste. The zips are also recyclable. Our cords are made from certified organic cotton that has been naturally dyed.
PRO-PLANET ACCESSORIES – Yoga Mat
Our yoga mats are made in China out of natural tree rubber and eco-friendly polyurethane or micro-fiber. We confess that they are not 100% pro-planet due to some of the man-made materials in them and also because they are shipped all the way from China. However, we promise to keep making improvements and our ultimate goal is to have a 100%, 5/5 pro-planet mat by 2021.
Our apparel will be sent to you in 100% recycled and re-usable poly-mailers. Our mats are sent in card board boxes which can be recycled by yourselves. We are working on getting rid of the plastic packaging around the mats and we are developing re-usable cotton bags for our yoga straps and cork blocks to further eliminate the use of plastics.
HERE IS WHAT YOU CAN DO
Wash your clothes on a short, low spin wash that is less than 30 degrees Celsius, this will help to save energy.
Do not tumble dry your clothes, line dry your clothes.
If there is a print on your garment you are always better off ironing on the reverse…just in case.
Clothes do have a finite life span, generally speaking they should last in top notch shape for a couple of years, depending on how much you use them, however, if you do see some threads begin to break or a small hole appearing then instead of throwing them away please repair them so that they last a little while longer.
If you decide that after a while your clothes just don’t look as cool on you as they did but are still in good order don’t throw them away, hand them down to a friend, charity shop or even try and re-sell them online.
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