We are delighted to announce that Warrior Addict is partnering with CALM (Campaign Against Living Miserably), one of the UK’s leading charities dedicated to preventing male suicide. We will be working with them on our very first initiative which we are calling #WeAreWarriors. The initiative stands to raise awareness and chase away stigmas around men’s mental health.
We commissioned top London street artist, Sprankenstien, to design a piece of art that represents the courage and warrior strength of everyone who is suffering with or has suffered from mental health issues. Her art work will be reflected in our new collection of limited edition men’s yoga wear & mats and will be donating 15% from the proceeds of all sales to CALM.
The range will be revealed at a launch event in London in September but until then, £5 from the sale of any of our current yoga mats, will go directly to CALM.
The work that CALM does echoes our commitment to making a difference in men’s lives. Yoga, and its philosophies can have a hugely positive impact on men’s physical and mental wellbeing and with this in mind one of our main goals is to encourage more men to get on the mat. It’s our way of helping, in any way we can, to create a community of strength and support for men working their way through any kind of mental health challenge.
Our yoga mats can be purchased direct from HERE