3 Ways to Differentiate Yourself Online
You open the Instagram app and type in #yoga. Over a million posts pop up showcasing yogis from all over the world. As you scroll through and check out profiles, you notice a trend of teachers who are posting engaging content and have created a significant following.
You ask yourself, “How can I do this too?”
Don’t worry. You already have everything inside of you to create an influential online presence. You just need to learn how to combine your authentic passion for yoga with an online strategy to create brand magic. This article will share with you the most powerful ways to build your ideal yoga business.
1. Share your authentic story
Your most compelling yoga business asset is your personal story.
Tony Robbins says it best, “Stories go far beyond simply relaying facts and data. Stories emotionalise information. They give colour and depth to otherwise bland material, and they allow people to connect with the message in a deeper, more meaningful way.”
Think about your favourite Netflix show. (Mine is The Umbrella Academy). Why do you love your favourite show? It’s the character stories that draw you in and get you to devote hours of your life to the show.
You need to recreate this in your yoga business. Through your social media share the deeper reason and purpose behind your teachings.
For me, yoga was a major catalyst for healing and growth from an autoimmune disease. I share this story of the medicine I received from my yoga practice in my classes and online. Through sharing authentically, I’ve connected with so many people from all over the world. And so many unexpected opportunities, like being a Brand Warrior for Warrior Addict, have come my way.
Share your authentic story and see what unexpected opportunities open up within the yoga world and beyond.
THREE powerful questions to ask yourself:
What life circumstances brought you to yoga? Why do you have a passion for teaching? How has yoga transformed your life?
2. You need a brand message people understand within 8 seconds
You’ve probably heard that goldfish have a greater attention span than humans. It’s true, Microsoft did a study involving electrodes attached to the brain to discover our attention span has decreased from 12 seconds to eight seconds in just a little over a decade.
What does this mean for your yoga brand? It means your brand message needs to be uber clear to your audience. When someone views your Instagram account, YouTube channel, or website they need to be able to get a taste of what you do right away. If it’s unclear, they’ll get distracted by the flashy pop up on the side of the screen and move on.
How can you hook people right away?
The foundation of your brand needs to be firmly established. Your brand message needs to share who you are, what you do, why you do it, and what your brand values are. You’re already well on your way with developing your authentic yoga story.
THREE powerful questions to develop your brand:
What are your top 5 personal core values? - i.e., Reliability, Authenticity, Courage, etc. Are your personal values the same as your yoga business values?
What type(s) of yoga do you teach? - i.e., Vinyasa, Hatha, Yin, Ashtanga
What differentiates your yoga teaching from other teachers?
3. Create a social media plan
If you’re a yoga teacher, you’re also an entrepreneur. This means you need to treat your yoga teaching as a business.
When you check out @warrioraddict @lululemon @shophalfmoon or any of the most prominent yoga brands you’ll notice there is an intentional formula and strategy behind the content they put out. If you want people to see you as an authority and go-to person within the yoga world, you need to show up consistently with valuable content. If you only post when inspiration strikes, it will be difficult to build up a quality following of people who want to engage with your content.
How can you remedy this?
Create a social media plan that works towards your yoga business goals.
THREE powerful questions to create an online marketing plan:
What are your top 3 goals for your yoga business? - i.e., draw more awareness to your teachings to fill up classes, sell yoga videos online, etc. How many posts can you commit to create every week? (Make sure you're realistic. If you can only commit to one high-quality post per week this is better than none.) What are the top 3 topics you can create content around? - i.e., yoga pose alignment, nutrition, breathing (pranayama) techniques, etc.
Creating a powerful online presence for your yoga business will require intention, time, and energy. The positive impact you’ll have on people’s lives and the ideal lifestyle you’ll create will make it all worth it. Drop a comment below with the unique strategies you’ve used to stand out online as a yoga teacher.
This two part article was written for us by our Brand Warrior, the awesome Michael Toru, for more about Michael, click here
And if you missed the first part, you can find it here