Last Thursday saw our inaugural yoga class lead by our founder Brand Warrior: Caleb Jude Packham, also known as the 'Wellness Warrior'. Caleb guided 15 men on an exclusive and immersive Sattva Yoga journey.
Sattva yoga is much more than just a physical yoga practice; it's the unity of many different yogic paths including asana (physical postures), pranayama (breathing), kriya (working towards a specific outcome), meditation, mantra (repetition of words or sounds) and free movement in order to create a spiritual experience known as a "Sattva Yoga Journey".
The class was held exclusively for male participants in order to raise awareness around the important issue of men's mental health, all proceeds supporting our charity partner C.A.L.M. (Campaign Against Living Miserably), who are the leading movement against male suicide in the UK. All proceeds from the ticket sales went to C.A.L.M - we raised £250.00 in total and were super happy with how the day went.
Warrior Addict's debut yoga expereince was hosted by the super cool Wolf & Bdger Department Store, based at the stylish and contemporary Coal Drops Yard in Kings Cross, London. The event was part of their fantastic "Wellness Month" kickstarting 2020.
Warrior Addict’s yoga classes are all about revolutionising the world of men’s yoga by getting 'More Men Onto The Mat' and improving Men’s mental health.
We believe that yoga and its philosophies are hugely impactful on the people who practice them because they help to improve both physical and mental wellbeing. Male yoga practitioners still only equate to 20% of the yoga market, largely due to the fact that there is still a stigma around yoga being a practice for women. Yet the benefits of yoga are even more salutary for men than for women – men are more likely to have experienced drug and alcohol dependencies and 75% of all suicides are apportioned to men. Our social mission is therefore ‘To Improve Men’s Health By Revolutionising The World of Men’s Yoga’ And we will do this by ‘ Smashing Any Preconceptions That Yoga Is For Girls & Get More Men On The Mat’
Talking of mats...the tribe at our event practiced on Warrior Addict's 'Warrior Light Yoga Mats' , designed especially for men, using the latest yoga mat technology, with ‘Micro-Fiber’ upper sides - a suede like fabric that gets grippier as you sweat, giving unparalleled movement. Their bases are made from grippy 100% natural rubber.
For more information about the mats, blocks and straps used at event, check out our yoga accessories here.
In a nutshell - we nailed it! A great time was had by all, we got more men onto the mat, we raised money and awareness in support of C.A.L.M. and before you ask, YES...we will do it again, so watch this space...